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      Athleta_GapInc

      Gap

      American Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It’s the quintessential expression of Gap brought to life through iconic clothing. Our collections are a modern interpretation of our denim roots and signature pieces that are a staple for every wardrobe. Gap embraces a youthful, infectious spirit and the freedom to express individual style.

      Today we have 1,700 company-operated and franchise retail locations around the world and we’ve expanded our online presence to around 70 countries. 

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      Check out highlights from Gap Inc.'s 50 years of iconic pieces and signature collections.

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      By 2020, one million women will gain the skills and confidence to change the course of their lives through the Gap Inc. P.A.C.E. program.

      Learn more at Gap.com/PACE.

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      Gap unveils a pilot DressingRoom app by Gap, created to help customers virtually “try on" clothing through a smartphone, Augmented Reality experience.

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      We're looking for true individuals. People with the courage to take chances. Who understand that making a difference takes passion, patience, and persistence.

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      Our denim designer shares his design process, why denim never goes out of style and what's on the horizon for denim at Gap.

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